Mr Jumper

Running Head: EVALUATION OF CONSUMER BEHAVIOR Evaluation of Consumer sort Introduction Consumer acts many baffle decisions every day. As a food marketer, it is very important for an disposal to understand the choices and preference of consumers accord to their appearance (Mourali, Laroche & Pons, 2005). Thither be many questions that ar relate with the behavior of consumers. Some questions are: what a consumer buy, where he buys, how and how such(prenominal) he buys, when he buys and wherefore he buys, etc. Consumers here mean individuals and households who buy or submit goods and services for ain use. All the individuals and households who buy goods for personal consumption constitute consumer market (Kotler, 2002). Consumers around the world differ in age, income, education take and taste. They buy incredible variety of goods and services. How the consumers make their choices among various products embraces a number of factors. Consumer behavior could be outlined as the make of intrinsic qualities of consumers, such as, motivators, perceptions, personality and knowledge patterns (Foxall, 1998). Behavior of consumer is the construct of psychology. According to various theorists, it is the branch of knowledge, which studies behavior of an individual and its cordial state.

There are many factors which warp the behavior of a human beings and the buying process, which essentially begins from proto(prenominal) childhood, remains through the stripling years and adult tone in like manner (Kotler, 2002). External factors or Macro factors that Affect Consumers Behavior Consumer behavior is a very complex process, as it involves no! t only the stinting factors but also the emotional factors so it very inevitable for businessmens to study the consumer behavior. surround is the external conditions, which take up the consumer behavior. Environment consists of both physical and companionable factors. Physical factors, also known as macro factors, intromit demographic, economic, changes in...If you want to get a full essay, order it on our website: BestEssayCheap.com

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