Brand Audit on CocaCola Company Free Essay Example, 1000 words

This is crucial element in auditing a brand since it determines how consumers are likely to react in choosing the brand among competing brands (Maclaran, Saren, Goulding, Elliott, & Caterall, 2010). Accordingly, the brand pyramid resonance of Coca-Cola brand compared to that of its major competitor Pepsi brand are as reflected in the chart below. Source (Carolina, Quentin, Charlotte, Alexandre, & Alya, 2013). Source (Carolina, Quentin, Charlotte, Alexandre, & Alya, 2013). The brand pyramid resonance of Coca-Cola and Pepsi brand above reflects that the various dimensions employed in assessing consumer’s attitude and perception towards a given brand has a favorable attribute in Coca-Cola brand compared to that of Pepsi brand. Even though consumers have positive remarks towards the Pepsi brand in the pyramid above, the remarks towards Coca-Cola brand seems superior. This is because the consumer research conducted in assessing the consumers’ reaction in considering the brand seems they would consider a Coca-Cola brand due to the positive attitude and perception they possess compared to that of the main competitor (Rosenbloom, 2013). Accordingly, Coca-Cola brand is more competitive in penetrating the market compared to competing brands due to brand image of consumers as reflected by their remarks in the brand resonance pyramid. We will write a custom essay sample on Brand Audit on CocaCola Company or any topic specifically for you Only $17.96 $11.86/pageorder now Competitive analysis is another vital factor that is employed in undertaking brand audit. One of the aspects that are employed in determining the competitive analysis of a given brand compared to its competitors in the market is consumer loyalty (Gillespie & Hennessey, 2011). The consumer loyalty towards Coca-Cola brand compared to that Pepsi brand is higher. This is reflected by the high sales revenue and volume that Coca-Cola brand generates compared to that of Pepsi brand. In addition, the number of regional markets that Coca-Cola brand dominates compared to that of its major competitor Pepsi brand is significantly higher. Thus, the competitiveness of Coca-Cola brand is substantially high compared to of its competing brands in the beverage market. Furthermore, the brand equity of Coca-Cola brand compared to its competing brands demonstrates it is highly competitive. Strategic Recommendations Owing to the high value of Coca-Cola brand as reflected in the brand audit, it is vital for the management to undertake strategic steps to safeguard its brand strength in future. One of the strategic steps recommended for Coca-Cola management is to enhance the brand position of its brand.

The Debate Over Physician Assisted Suicide - 951 Words

In today’s society, suicide, and more controversially, physician assisted suicide, is a hotly debated topic amongst both every day citizens and members of the medical community. The controversial nature of the subject opens up the conversation to scrutinizing the ethics involved. Who can draw the line between morality and immorality on such a delicate subject, between lessening the suffering of a loved one and murder? Is there a moral dissimilarity between letting someone die under your care and killing them? Assuming that PAS suicide is legal under certain circumstances, how stringent need be these circumstances? The patient must be terminally ill to qualify for voluntary physician-assisted suicide, but in the eyes of the non-terminal patients with no physical means to end their life, the ending of their pain through PAS may be worth their death; at what point is the medical staff disregarding a patient’s autonomy? Due to the variability of answers to these questions, the debate over physician-assisted suicide is far from over. However, real life occurrences happen every day outside the realm of debate and rhetoric, and decisions need to be made. In the context of Case Study #1, the doctor must decide on whether or not he will hasten the woman’s death to alleviate her pain; he must decide whether or not there is a moral difference between killing someone and hastening their death to relieve suffering. The woman described has a continuously declining and invariably fatalShow MoreRelatedThe Debate Over Euthanasia And Physician Assisted Suicide Essay1441 Words   |  6 PagesLegalization of Euthanasia in the United States The debate over Euthanasia and Physician Assisted Suicide is becoming progressively complicated as doctors develop a better understanding of its purpose and usefulness. Euthanasia, a Greek term meaning â€Å"good death† and it can portray as a killing of a patient who chooses to take this course of action by applying, administrating, and enduring a procedure to terminate their life (Euthanasia Debate). Prescribed when a patient is in intense pain or sufferingRead MorePhysician Assisted Suicide1226 Words   |  5 Pagesï » ¿ Physician Assisted Suicide There are instances when people who are terminally ill or severely injured who want to terminate their own lives. Sometimes, due to the state of their injuries or conditions, those people are unable to end their own pain. It is in many of these cases that the patients request assistance in their suicides. This kind of request is like to happen in facilities where the patient receives long term or permanent care. Physician assisted suicide is a hotly contested issueRead MoreThe Debate Of Physician Assisted Suicide1321 Words   |  6 PagesThe Debate Surrounding the Topic of Physician Assisted Suicide Who gets to make the choice whether someone lives or dies? If a person has the right to live, they certainly should be able to make the choice to end their own life. The law protects each and everyone’s right to live, but when a person tries to kill themselves more than likely they will end up in a Psychiatric unit. Today we hear more and more about the debate of Physician assisted suicide and where this topic stands morally and ethicallyRead MorePHI 103 Final1311 Words   |  6 Pagesï » ¿ Should Physician-Assisted Suicide Be Legal? Eileen K. Cordova PHI 103 Instuctor James Hardy July 11, 2013 SHOULD PHYSICIAN ASSISTED SUICIDE BE LEGAL Physician-assisted suicide has been a controversial topic for over a decade now. In today’s society, physician-assisted suicide brings so many ehtical questions as such, who is the true owner of our lives? Should releiving pain and suffering always be the highest priority, or does it occure for a reason?Read MoreSince The Fifteen Century, Society Has Viewed Suicide Or1178 Words   |  5 PagesSince the fifteen century, society has viewed suicide or intentional death as immoral. It was not until the twentieth century that these â€Å"immoral† attitudes were challenged. As of 2016, the Netherlands, Belgium, Luxembourg, and Colombia have unambiguously legalized direct assisted dying. Other areas, having to undergo a process of either a judicial or legislative decision, include Canada, Japan, and Germany. Currently in the United States, following the same process of a judicial or legislative processesRead More Physician-Assisted Suicide is Morally and Ethically Acceptab le1160 Words   |  5 Pages   Ã‚  Ã‚   The long time debate over medically assisted suicide, the presence of a doctor at a patient’s suicide, resurfaced again with the conviction of doctor Jack Kevorkian.   Kevorkian was convicted of second degree murder when he euthanized, or administered the injection himself, Thomas Youk on September 17, 1998.   Dr. Kevorkian, an advocate and practitioner of medically assisted suicides, has many opponents on the issue. Opponents say that it is unethical and even with the consent of the patientRead MoreThe debate of Physician Assisted Suicide993 Words   |  4 PagesOver the years the medical field has developed many miraculous ideas and procedures. From organ transfers to blood transfusions, tons of lives have been saved. A doctor’s whole purpose is to help those dying to live. Yet, doctors have developed PAS, Physician Assisted Suicide, also known as Physician Assisted Death, and not to be mixed up with Euthanasia. Physician Assisted Suicide is morally wrong, gives doctors too much power, and it opens a door for those less critical patients to receive treatmentRead MoreNew Client. Professor__. English___. 2/28/17. The Implications1182 Words   |  5 Pagesvia euthanasia it becomes an extensively debate regarding the rights of an individual to make that choice. The article â€Å"A Doctor-Assisted Disaster for Medicine† loosely examines the negative implications of assisted suicide laws on patients. Toffler’s article sheds light upon how the law has changed the relationship between patients and their medical provider. Toffler suggests that many individuals are forcefully driven to pursue physician assisted suicide as treatment. In result, many mentally illRead MoreLegalizing Physician Assisted Suicide And Active Euthanasia843 Words   |  4 PagesFatal Differences The civil argument in the U.S. over whether or not to authorize physician-assisted suicide and active euthanasia has reached new levels of vehemence. Oregon, California, Vermont, and Washington (and Montana, via court ruling) have become the first states to legalize physician-assisted suicide. There has, too, been campaigning, ballot measures, bills, and litigation in other states in attempts to legalize one or both practices. Supporters increasingly urge either absolute legalizationRead MoreThe Legal And Ethical Issues Involving Physician Assisted Suicide1134 Words   |  5 Pageswhat conditions is physician assisted suicide morally acceptable, is the question at hand and did these states make the right decision on such a slippery slope debate. This paper will go on to explain one side of this very touchy debate, it will also consider objections from the other side, and ultimately defend the position physician assisted suicide is wrong not only morally but also, ethically. My argument for this thesis is provided below: P1: Physician assisted suicide violates the doctor’s

Museum Paper Free Essays

The purpose of this paper is to visit The Metropolitan Museum of Art and write a reaction paper about art works at the museum based on my impressions about them. To begin, I will start by giving you a little of background information about this interesting museum. The Metropolitan Museum of Art was founded in 1870 by a group of American citizens. We will write a custom essay sample on Museum Paper or any similar topic only for you Order Now It opened on February 20, 1872 and was originally located at 681 on Fifth Avenue. Also known as â€Å"The Met†, the museum is located on the eastern edge of Central Park in New York City. It has a permanent collection containing more than two million works of art. The main building of the Met is one of the world’s largest art galleries. The museum permanent collection includes art from classical antiquity and Ancient Egypt, paintings and sculptures from nearly all of the European masters and an extensive collection of American and modern art. The Met also maintains extensive holdings of African, Asian, Oceanic, Byzantine, and Islamic art. The museum is also home of encyclopedic collections musical instruments, costumes and accessories and antique weapons and armor from around the world. As of today, The Met measures almost a quarter mile long and occupies more than two million square feet. When I went to the museum I was amazed by it size. It’s a huge building. It has so many steps at the main entrance and you almost can’t walk because so many people are seating at the steps. It is incredible how many people go to the museum. I was surprise. I didn’t think so many people were going to be there from so many places from the city and all across the world. You cannot walk without bumping another person. It is very interesting seeing and learning about all the arts and sculptures you see in there. I saw a â€Å"Bone Doll† that I found very interesting because it was made with bones incised with schematic anatomical feature formed from a series of geometric shapes and has short arms. There are more elaborate examples that have hair. I also saw a mummy with an inserted panel portrait of a youth from Hawara a part of Egypt. His downy moustache indicates that he was no older than his twenties. I found a Seated Statue of the monarch Idu II Dendera funny because to look at the statue you have to look through a rectangular hole that is in the wall. I think that also makes people curious to look, to see what’s inside there. I didn’t like the painting â€Å"The Man of Sorrows† by Michele Giambono because the man in the painting was bleeding real badly. It was an image of Saint Francis receiving the stigmata with a figure of Christ as the man of sorrows. The painting was done using tempera and gold on wood. I liked the painting of Girolamo dai Libri called â€Å"Madona and Child with Saints† because it was a very peaceful environment. Tempera and oil on canvas was used in the painting. The drawing â€Å"A Hunting Scene† is a very interesting painting but I didn’t like it because too much violence was involved. The whole drawing is base on killing. Tempera and oil transferred to masonite were used. The drawing â€Å"Hercules and Achelous† is very interesting because Hercules is fighting Achelous who transformed himself into a bull in order to fight Hercules for the favors of Deianeira. In the struggle, one of his horn snapped off and Nymphs filled it with flowers and fruits creating the Cornucopia, Horn of Plenty. In conclusion, I will talk about the most interesting place in the entire museum for me, The Temple of Dendur. It’s amazing how beautiful this place is. At the entrance, you encounter yourself with two big statues that make it looks like if they were guards of the temple. It also has a very interesting pool aria as part of a landscape of the temple. It’s very beautiful and it gives another look to the temple. At the center, they have two little buildings that you go inside and look at them, and around, they have these kind of benches that you can seat and rest if you have been a while in the museum because trust me, you will get tired. The museum is so big and interesting that you just want to see every little corner like I did. I recommend people to take some time and visit the Met museum because it’s worth going to. How to cite Museum Paper, Papers

The Native Son Essay Research Paper Native free essay sample

The Native Son Essay, Research Paper Native Son The fresh Native Son, written by Richard Wright, is a book that deals with a hapless, black adult male named Bigger Thomas turning up in a rat-infested one-bedroom flat on the South Side in Chicago during the Depression. It deals with the racism between inkinesss and Whites, the hapless and the rich. This adult male Bigger Thomas feels like that he is trapped and doomed to a fate of invariably being on the underside of the societal ladder because of the Whites. He does non like the Whites because he thinks of them as being Masterss or as being people who tell the inkinesss what to make and where to travel. He works as a chauffeur for a household named the Daltons. But one dark, as he is driving one of the Daltons, Mary, the girl, to travel run into her Communist fellow Jan, the three of them end up imbibing and going rummy. We will write a custom essay sample on The Native Son Essay Research Paper Native or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Bigger drives Mary place and while she is seting Mary into bed, Mary? s blind female parent walks in to the room, and Bigger becomes scared that Mary is gon na uncover Bigger? s presence so he smothers her face with a pillow to do her be soundless. But as he is making that, he by chance kills her so he ends up firing her organic structure in the furnace. He tries to cover up the whole incident by seeking to border a snatch and ransom by subscribing it? Red? to seek to border Jan, the fellow of Mary. But the household ends up happening the castanetss in the furnace so they find Bigger, and the town sentences him to decease. Bigger was doomed from the beginning. He was a black adult male turning up in a rich, white society. He knew that he was non traveling to go anything. What I did non wish about this book was how the writer wrote from such a pessimistic position of the whole inkinesss versus Whites issue. He made is seem as if you were black turning up in Chicago, that you were non of all time traveling to go anything, that you were doomed to state hapless and unrecorded like rats. What I did wish is that, the writer truly showed how it was during the Depression epoch and what the inkinesss had to travel through. I like how he truly tries to do the book relate to everyone by holding so many characters with such different personalities so every individual could larn from the book. I like how Wright shows that this adult male Bigger Thomas was non a felon from the really beginning. He shows how society made him what he was, and there was nil for him to make about it now that he had done what he had done. I particularly do bask how Wright showed that Bigger was how he was by the manner that he lived his life and how a individual is non like he is because he? born that way. ? Peoples are shaped by fortunes and cases in a those people? s lives. I would urge this book to anyone who would wish to read about the issues associating inkinesss versus Whites or the whole bias